Now, Bra that Banishes Armpit Cleavage

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Now, Bra that Banishes Armpit Cleavage

Postby Pardeep » Mon Jun 10, 2013 7:38 am

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Sainsbury's has created a special skin-smoothing bra to banish lumps and bumps on your back in response to the most common complaint of women - unsightly bulging bra lines and armpit cleavage.

The appropriately named £10 Back Smoothing Bra is made from Powermesh fabric, the same body-shaping fabric used in control lingerie, and features a wide back panel to compress any bulges and create a smooth, streamlined back that emphasises the waistline and hides the effects of festive overindulgence.

The model spent a year in development, and one of its key features is that the fastening has been positioned at the front, between the cups, to avoid visible bra lines.

The bra's straps have been moved closer to the centre of the back to avoid unsightly armpit cleavage. The bra is also free of elastic to ensure it doesn't dig into the skin and cause rolls.

Available in black with a pretty silver clip front fastening and a feminine, flattering T-shirt bra cup, the bra is discreet, and aims to banish the image of control underwear as big, grey and worn by Bridget Jones.

"Our in-house design team has engineered this Back Smoothing Bra after "back fat" was highlighted as one of our customers' biggest body concerns," the Daily Mail quoted Toni-Ann Lindsay, Sainsbury's Lingerie Buyer, as saying.

"Both flattering and functional, we want our customers to know that Sainsbury's has got their back this Christmas and it's looking great," Lindsay added.


Image: Thinkstock photos/Getty Image
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